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People wanted to share this.Įlsewhere online, other platforms were also scrambling. But its other explanations suggest the company was also thwarted by a much larger and less organized group: the Facebook users behind the rest of that 1.5 million - the people who, as the company said, might have been “filming the broadcasts on TV, capturing videos from websites, filming computer screens with their phones, or just re-sharing a clip they received.” It can gesture blame, as it did, at “coordination by bad actors” who seek to re-share the video with as many people as possible.
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(The company also acknowledged criticism that it should have done a better job.)įacebook can explain why such a video isn’t welcome on its platform, and how they removed it. On March 20, the company elaborated on its efforts, explaining that existing “content matching” systems and artificial intelligence hadn’t been able to stop the video’s spread because the content itself had morphed so many times. “In the first 24 hours we removed 1.5 million videos of the attack globally, of which over 1.2 million were blocked at upload,” Facebook said publicly on March 16. This, Facebook said, was among the reasons the company couldn’t quickly eliminate the footage from its platform, which the killer chose as his medium for his broadcast. The recording was made with that intention - to spread. The video of the Christchurch mosque killings portrays the murder of innocent people from the perspective of their killer, who also used it to disseminate his racist motivations and genocidal worldview.